build fandom with focus
Our 1-Day Fandom Essentials Workshop provides your team with everything you need to start building brand fandom.
01
The Rules
Understand the rules of fan engagement in your category.
02
The Best Practices
Instill fandom-building best practices across your team.
03
The Action Plan
Build a plan for inspiring fandom around your business.
The challenge
You want to build fandom, but…
No Target
Your team doesn’t have a clear definition of who your prospective fans are, or what they care about.
No Process
Your organization is set up to interact with fans like a marketing target rather than a unique community.
No coordination
You have influencer, content, and social strategies, but limited coordination between them.
No KPI
You don’t have a clear measurement for success that demonstrates value to your stakeholders.
Our Agenda: Inspiration & Implementation
Our Fandom Essentials workshop is designed to engage your team’s hearts, brains, and business acumen, for a session that gets you thinking, creating, and building consensus towards an implementable fandom marketing plan.
Together we’ll Build:
The Rules of Engagement
What are the right and wrong ways to engage your potential fans? We start with a snapshot of the fandom truths and trends in your category.
The Tools for Success
How can fandom benefit your business? We provide a hands-on tutorial for applying fandom-building principles to practical marketing challenges.
The Ideas that Connect
Where should you start? We facilitate rapid ideation to generate fandom-building tactics tailored for you business and audience.
THe Shared Action plan
What’s the solution? We work with your team to design a simple fandom-building action plan with clear roles, priorities, and KPIs.
WORK TOGETHERLet’s Get Started
Want to learn more about our Fandom Essential Workshop, complete the form or send us an email to begin building fandom for your organization.