Fandom is changing culture & commerce.
Brands need a way to keep up.

From social media sensations that turn into brands overnight, to millions-strong celebrity armies capable of breaking the internet, fandom has become the dominant force in culture.

We Unlock The Emotional POwer of Fandom For Brands

Fandom energizes products, businesses, and brands in ways traditional consumer marketing can’t. We work with organizations to deliver the insights, strategies, and creativity that builds it.

Crocs
New Balance
NZXT
Stanley Black & Decker, Craftsman, DeWalt, Porter-Cable
Brooks Running
lululemon

Long-Term Fans
Drive Business Results

Commit to fans, and they’ll commit to you. More importantly, companies that are able to build fandom around their brands gain tangible ROI and competitive advantage. Because fandom = brand love. And brand love = measurable long term value.

+36%

PRIDE

Fans wear, display, and show-off brands they love.

+64%

loyalty

Fans are more likely to be loyal to the brands they love.

+18%

Word of mouth

Fans are more likely to evangelize the brands they love.

+96%

Return to Shareholders

The top 40 brands have outperformed the market in 13 of the last 20 years.

Sources: Unconquered Fan Insights, Porsche Consulting, McKinsey

+34%

price premium

Fans are willing to pay significantly more for the brands they love.

+37%

Community

Fans are willing to join a community that connects them with others.

Don’t believe us?

  • A group of Beyonce fan's cheer in a photo that explains how Unconquered is using the power of fandom.

    BeyHive Boycots

    When Beyonce’s new album “renaissance” leaked, members of the BeyHive banded together to boycott any streaming of the pre-release version.

  • Logan Paul is a great example of how brands can use fandom to power their brand just as Unconquered creative agency does.

    100 Million in 9 months

    Logan Paul and KSI’s energy drink sold over 100 million units and replaced Coca Cola’s BODYARMOUR as the official drink sponsor of the UFC.

  • Mr. Beast holds up a plate of burgers from his fast food chain. He has used fandom to power his businesses.

    Bigger Than Applebee's

    YouTuber Mr. Beast launched burger chain Mr. Beast Burgers. It now has more locations than Applebee’s, a 43 year old brand.

Create Fans, Not Consumers

Fans ≠ Consumers. Reaching them requires a fundamental marketing mindset shift.

Get in touch when you need:

01

Consumer Insights

Discover how to fire up fans’ passions.

02

Brand Engagement

Supercharge interest and relevance.

03

Category Growth

Create product or service demand.

04

Cultural Relevance

Tap the passion of an existing fandom.

05

Competitive Preference

Boost differentiation in a crowded category.

06

Brand Loyalty

Increase the value of customer relationships.

build fandom with focus

Our 1-Day Fandom Essentials Workshop provides your team with everything you need to start building brand fandom.

01

The Rules

Understand the rules of fan engagement in your category.

02

The Best Practices

Instill fandom-building best practices across your team.

03

The Action Plan

Build a plan for inspiring fandom around your business.

  • "Unconquered differentiates itself from any other partner New Balance has worked with because of their dedication to understand our industry, our customers and our products. They create content that truly resonates with our consumer and has led to more sell-through of our products."

    Jared Hagar, Brand Manager at New Balance

  • "Working with the Unconquered team is always fun and collaborative. They got us on track during a critical period of our company’s growth and developed a strategy that was actionable and achievable for our team.”

    Jason Dobrzykowski, VP of Operations at Clean.io

  • “We were looking to elevate the brand as we continue to expand our locations. Unconquered was able to connect us with the correct customers. They are easy to work with, extremely professional and super creative."

    Lauren River, Brand Manager at Onelife Fitness

LET"S WORK TOGETHER

Get In Touch To Learn How You Can Use The Power of Fandom.

Not sure where to start? Curious to learn more about our approach to fandom? Smash that send button and we’ll be right back to you.


hi@weareunconquered.co
1-646-694-8109