Fandom is changing culture & commerce.
Brands need a way to keep up.
From social media sensations that turn into brands overnight, to millions-strong celebrity armies capable of breaking the internet, fandom has become the dominant force in culture.
We Unlock The Emotional POwer of Fandom For Brands
Fandom energizes products, businesses, and brands in ways traditional consumer marketing can’t. We work with organizations to deliver the insights, strategies, and creativity that builds it.
Long-Term Fans
Drive Business Results
Commit to fans, and they’ll commit to you. More importantly, companies that are able to build fandom around their brands gain tangible ROI and competitive advantage. Because fandom = brand love. And brand love = measurable long term value.
+36%
PRIDE
Fans wear, display, and show-off brands they love.
+64%
loyalty
Fans are more likely to be loyal to the brands they love.
+18%
Word of mouth
Fans are more likely to evangelize the brands they love.
+96%
Return to Shareholders
The top 40 brands have outperformed the market in 13 of the last 20 years.
Sources: Unconquered Fan Insights, Porsche Consulting, McKinsey
+34%
price premium
Fans are willing to pay significantly more for the brands they love.
+37%
Community
Fans are willing to join a community that connects them with others.
Don’t believe us?
Create Fans, Not Consumers
Fans ≠ Consumers. Reaching them requires a fundamental marketing mindset shift.
Get in touch when you need:
01
Consumer Insights
Discover how to fire up fans’ passions.
02
Brand Engagement
Supercharge interest and relevance.
03
Category Growth
Create product or service demand.
04
Cultural Relevance
Tap the passion of an existing fandom.
05
Competitive Preference
Boost differentiation in a crowded category.
06
Brand Loyalty
Increase the value of customer relationships.
build fandom with focus
Our 1-Day Fandom Essentials Workshop provides your team with everything you need to start building brand fandom.
01
The Rules
Understand the rules of fan engagement in your category.
02
The Best Practices
Instill fandom-building best practices across your team.
03
The Action Plan
Build a plan for inspiring fandom around your business.
LET"S WORK TOGETHER
Get In Touch To Learn How You Can Use The Power of Fandom.
Not sure where to start? Curious to learn more about our approach to fandom? Smash that send button and we’ll be right back to you.